S.POINT is a product innovation company based on consumer insight, providing enterprises with whole industry chain innovative services from consumer research to production, and the network is all over the world.
S.POINT was founded in 1997, one of the earliest industrial design firms in China. In the past 20 years, S.POINT had the privilege to work with many global fortune 500 companies and leading Chinese companies, and the products S.POINT designed won iF awards, Red Dot Awards and some other international industrial design awards. S.POINT services over communication industry, home appliances, FMCG，engineering machinery, public facilities, and other fields, cooperation companies including Siemens，Samsung，Philips，Unilever，SANY. By accomplishing thousands of projects, S.POINT develops particular service offerings such as innovation consulting, innovation capability building based on design thinking, and innovation manufacturing service to consolidate industrial chain.
In 2013, S.POINT became the national-class industrial design center in China named by the Ministry of Industry and Information Technology. in 2015, S.POINT achieved about 10 million RMB investment by Northern Light Venture Capital and other investors, and then S.POINT joined the Cordence Worldwide, which is a uniquely agile global management consulting partnership，to be the unique member firm in China and shares the network with 23 countries around the world. At present, S.POINT is developing the product innovation capability based on consumer insight. S.POINT started in industrial design, basing on the perspective from the user, and always hold a long vision of carrying forward the design and innovative career. Right now, S.POINT is making the blueprint for innovation of local enterprises become a reality.